According to our latest market study on “Athleisure Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Type (Top Wear, Bottom Wear, Footwear, and Others), Category (Men, Women, Unisex, and Kids), Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others), and Geography,” the market is expected to grow from US$ 411.02 billion in 2021 to US$ 793.46 billion by 2028; it is estimated to grow at a CAGR of 9.9% from 2021 to 2028. The report highlights key factors governing the athleisure market growth, and prominent players and their progress in the market.
Athleisure combines comfort of athletic wear with the fashion quotient of leisure apparel to create a contemporary style of clothing. It is a fabricated style of clothing that is mostly worn during athletic and fitness activities, as well as casual wear at workplaces or at social events.
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Impact of COVID-19 Pandemic on Athleisure Market
The COVID-19 pandemic adversely affected the consumer goods industry due to the forced shutdown of manufacturing facilities, challenges in procuring raw materials, and restrictions on logistic operations. Disruptions in raw material supply to manufacturers amid the containment measures hampered athleisure production in 2020. However, many businesses are resurging with relaxation in restrictions imposed by governments across the world. During the pandemic, people have started focusing more on consuming sustainable products, which has driven the manufacturers’ attention toward the development of sustainable athleisure products. Thus, the traction toward online yoga and fitness sessions during the COVID-19 pandemic boosted the demand for athleisure from health-conscious consumers. Moreover, increased popularity of e-commerce during this global crisis has supported the athleisure market progress. In January 2021, Marks & Spencer announced the expansion of its Good move Activewear ranges to address the burgeoning demand, and target men and kids categories, as online sales of its activewear for women grew 200% from March to September 2020.
The key players covered in this study
- Adidas AG
- Athleta LLC
- Authentic Brands Group
- Columbia Sportswear Company
- Hennes and Mauritz AB
- Lululemon Athletica
- Nike, Inc.
- Puma SE
- Under Armour Inc.
The research methodology involves the collection of information by research analysts who then filter this information and study it thoroughly to provide estimates and predictions for the industry. Both primary and secondary approaches to data collection have been used for the same. Interviews of leading market influencers, and views and opinions of renowned people in the industry are also incorporated.
The market methodologies adopted in the report offer precise data analysis and provide a tour of the entire market. In addition to these, publicly available sources such as SEC filings, annual reports, and white papers have been used by data analysts for an insightful understanding of the market. The research methodology clearly reflects an intent to extract a comprehensive view of the market by having it analysed against many parameters. The valued inputs enhance the report and offer a competitive advantage to the readers.
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The Athleisure Market Company Profiles are individually represented for all major participants and indices such as Financial Performance, Strategic Initiatives, Product Portfolio & Company Overview.
Company overview provides the information about location of the company where it is headquartered along with the established year, employee strength as of 2017, regions where the company is operating and the key business areas.
Overall company/segment revenue for the year 2019, 2018, and 2017 is provided in the sub title “Financial Performance” (public listed companies) along with the analysis and explanation of the increase or decrease in the same due to factors such as mergers & acquisition, profit or loss in any strategic business unit (SBUs) and others.
Product benchmarking comprises the comprehensive list of products pertaining to the respective market along with the application and key features.
Insights pertaining to the new product launch, strategic collaboration, mergers and acquisition, regulatory approval, and other developments by the company in market are covered under strategic initiatives section.
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The report also covers a detailed chapter of the analysis on COVID-19 impact on this market at global and regional level in our final reports.
This research provides detailed information regarding the major factors influencing the growth of the Athleisure Market in Global and Regional Level (drivers, restraints, opportunities, and challenges), forecast of the market size, in terms of value, market share by region and segment; regional market positions; segment and country opportunities for growth; New product developments, strengths and weaknesses, brand portfolio; Marketing and distribution strategies; challenges and threats from current competition and prospects; Key company profiles, SWOT, product portfolio and growth strategies.
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